I have the charm of a Southerner and the work ethic a dutch-based last name. I have worked within the marketing landscape for over 12 years within the areas of Digital, Social Media, Strategy/Execution, etc. The ‘wit and grit’ persona has allowed me to work with various of companies and create experiences which all have generated revenue, brand growth and reach. In the last 5 years alone - my leadership over campaigns +launches have produced over $1B+ in revenue and press (New York Times, Adage,etc).
This website hosts her love for and experience in things Brands + Bands - holistic branding and culture-infused talks about money. While being able to translate those key things and more - it has made me relatable to my audience. Sort of like the cool- nerdy relative that you come to for advice… while leaving with a bible verse or culture-infused song lyric or petty laugh laced with sound advice when you leave me.
I am currently a corporate ladder climbing + budding serial entrepreneur still looking for my landing spot in the world.
“You don’t become what you want, you become what you believe.”
― Oprah Winfrey
One of my favorite ways to connect with people - no matter if it is corporate or culture - is through either funny meme or gif. Laughter is the melting pot that brings it all together. Gifs and memes are a explain and connect with whatever topic you are focusing on. Gifs are the gift that keeps on giving and memes make impact.
Money. Smoney. Coint.
The term has so many cheeky titles known around the globe. But the levels of money - from mindset to making it to growing it cultivates where our levels of perspective change. My experience of money started when I learned about it from my parents and later being unemployed with bank accounts being in the almost double negative. The fail - ups or eff ups I have experienced have allowed me to speak currency fluently and help others gather themselves accordingly.
I have been within the field of marketing for nearly 12 years (flips calendar). From freelancing to financial services - my experience has granted me the opportunity to consistently scale my career. Curating holistic conversational campaigns to strategic customer experience has produced results that transcended the corporate norm. I am always one to pull influences from other areas to change the tone of how brands and corporations connect and convert their audience base.